Online store selling health-care products and lifestyle accessories for the elderly
At Ezizio Ventures, we strive to create an eCommerce platform for the elderly and senior citizens, where they can purchase what they need for their daily needs, healthcare items and lifestyle items. There was a wide range of products available, all of which were designed to be of assistance to the elderly.Their mission is to fulfill the needs of the older generation who are still young at heart and do not wish to rely on others, which is correctly stated in their mission statement - "Growing old is a bliss".
What were our challenges?
An older and senior-oriented platform was to be designed to sell products. There was a wide range of goods, including health care items and daily necessities. Due to the products' intended use by aging adults, we devised a solution that could be used by them efficiently. The website made it very easy for elderly people to find products they need.In addition, based on the targeted buyers, we streamlined the overall purchase process to ensure a quick checkout.
The solutions that we offer
Initially, the project focused on the front-end design, which targeted older people and senior citizens. On the homepage of the website, get more info static banners were displayed, which the buyers could easily read, and they could quickly land on the relevant category. Moreover, we used large icons and bold fonts on the website, which allowed our target audience to easily read and interpret it.There was an easy navigation system on the website, and the checkout process was quick, so buyers were able to complete their purchases quickly.